The Beer with a Güiro
Turning an aluminium can into a rhythmic musical instrument through a functional emboss. Born in an academic setting, the project was selected and funded for its disruptive potential to compete in the Argentine Creative Circle, where it earned official recognition from the industry and from Brahma.
Packaging Innovation
Intervening the industrial can to add a sound function that connects the product with the rhythm of popular culture.
Emotional Bond
Bringing the toast ritual together with cumbia, turning a disposable object into an instrument of collective participation.
Creative Validation
Developing an idea with enough strategic strength to scale from a class exercise to a national competition.
Creative Concept
Art direction focused on rhythmic ergonomics and the brand’s visual onomatopoeia.
Prototyping
Texture tests on metal to guarantee acoustic quality and a viable emboss.
Funding
Selected by the school to represent young talent at the Argentine Creative Circle.
Brand Interest
Intellectual property management after Brahma formally showed interest in the proposal.
Recognition
The proposal won the Silver Tooth Trophy at the Argentine Creative Circle awards. The idea earned direct recognition from Brahma, proving that design can go beyond aesthetics and become a cultural milestone.