Art by Weight
An identity for a disruptive art gallery that treats artworks as mass-consumer products. The visual concept came from watching the meat industry: thermal labels and scale tickets to strip art of its exclusivity and present it in a visceral way.
Demystifying Art
Stripping away the pretentious aesthetics of conventional galleries to adopt a raw, direct language.
Conceptual Unity
Finding a common element that would unite the name ‘La Carnicería’ with the real buying experience.
The Object Epiphany
The solution came from watching scale labels in a supermarket: an honest, functional visual system everyone recognises.
Visual Translation
Adapting monospaced type, barcodes and receipt grids to structure the gallery’s entire communication.
Everyday Aesthetics
A brand that stands out for its simplicity and coherence. By using visual codes already present in the consumer’s mind, the identity feels authentic and reinforces the gallery’s disruptive positioning.